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Posts Tagged ‘decade’

The Playstation 4 won’t feature Blu-ray.

The Playstation 4 should be made available in the next three to five years. During that time, Sony will need to work on getting Blu-ray into more homes and try to supplant DVD as the leader in the media space.

But how will it do that? The main advantage DVD still enjoys is that it’s mobile and ubiquitous.

It took DVD almost a decade to reach that kind of saturation and Blu-ray simply doesn’t have that much time. With companies like Apple, Amazon, Netflix, and others quickly moving towards a home environment that doesn’t require a disc, but rather a download or streaming service, Blu-ray can’t compete.

It’s becoming easier and easier to stream movies from your computer to your HDTV. A Roku Netflix box means Blu-ray isn’t even needed anymore, and cable companies offer VOD service for those that don’t feel like popping a DVD into the player. And as broadband speeds increase making HD downloads more relevant, Blu-ray finds itself squeezed out by the past and the future.

And all the while, Sony is left to make the decision of whether or not it wants to tie its next video game console to an irrelevant format.

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Microsoft is leading Google with a gap of a  decade. It is said that the place at which Google is today was acquired by Microsoft 10 years before. “Google’s a great company, got some great products, but you know in some respects I think Google is where Microsoft was 7 or 10 years ago”, Peter Cullen, Microsoft’s chief privacy strategist.

“Google had not invested enough to build privacy into its products. Microsoft has over 40 full-time people invested in privacy and over 400 part-time people. Google hasn’t–at least from what I read about them–evolved to that.”

“We think about privacy as part of the core design…We have thought about how to design privacy into the product, as opposed to how to react to the negative impressions,” he commented.

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