Feeds:
Posts
Comments

Posts Tagged ‘notebook’

AMD Chief Marketing Officer Nigel Dessau says AMD will pass on the low-cost notebook or netbook market for now, although Web sites are offering interesting details about a low-cost AMD notebook chip. Dessau is also looking to strengthen AMD’s Opteron brand after problems with the quad-core version of the processor.

Advanced Micro Devices is taking a pass on the low-cost notebook market for now, but new marketing chief Nigel Dessau says the chip maker will continue to watch the so-called “netbook” space as it continues to develop.

Dessau, who took over as AMD’s senior vice president and chief marketing office in March, said in a telephone interview AMD is interested in how the low-cost notebook market will develop, but has no immediate plans to offer specific processors for these laptops.

We are not saying it’s not an important segment and we’re not saying it’s not a growing segment,” Dessau said. “What we are saying is that we are a smaller company and we have to focus on what we do well at this point. We are watching that segment rather than playing in it, but as it matures we’ll see where it goes. At this moment, we are going to focus on what we do best.

AMD, which has placed an emphasis on processors that are low-cost and use less power, would seem to be well positioned to enter this market with an x86 processor.

Advertisements

Read Full Post »